Street Coaching para creativos que no quieren más teoría.
Who I Am
I’m Jordi Roura, a Creative Director based in Barcelona working across creativity, strategy and business. I help brands define positioning, sharpen ideas and build systems that scale across teams and channels.
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I’ve worked with companies like Ogilvy, BBDO, Adevinta and Veriff, delivering measurable impact: +125% CTR, -54% CAC and +135% team efficiency. My focus is simple: creativity as a growth engine.
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What You Get
Creative Direction & Brand Strategy
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→ Brand positioning and differentiation
→ Creative platforms for campaigns
→ Business-driven concepts
→ Creative direction across channels
→ Tone of voice and messaging systems
Campaigns & Creative Concepts​
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→ 360 campaign ideation
→ Launch and repositioning concepts
→ Channel adaptation with consistency
→ Copy direction and messaging
Systems & Scaling​
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→ Scalable creative systems
→ Content and messaging frameworks
→ Team alignment across marketing and design
→ AI integration for faster workflows
Strategic Consulting​
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→ Brand and competitor analysis
→ Customer insights and messaging
→ Value proposition development
→ Go-to-market clarity
→ Strategy turned into execution
Creative Performance Optimization​
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→ Ad creative and landing page improvement
→ Conversion-focused copy review
→ Messaging and hook testing
→ Data-informed creative decisions
Team Advisory​
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→ Creative leadership support
→ Team mentoring
→ Agency evaluation
→ Applied creativity workshops
Proven impact
70–90% ↑
Brand awareness
Stronger positioning that increases visibility, recall and market perception.
+125% ↑
Campaign performance
Stronger ideas that drive clicks, engagement and conversion.
30–60% ↓
Time to market
From idea to launch, faster and with less friction.
–54% ↓
Customer acquisition cost
More effective creative that reduces CAC and improves ROI.
Brands I’ve worked with
This video thanks all the brands I’ve worked with.
