Street Coaching para creativos que no quieren más teoría.
@ctrlz.brand
Creative Consultancy for brands that want to stand out, scale and convert.
Who I Am
I’m Jordi Roura, a Creative Director working at the intersection of creativity, strategy and business. I help brands build stronger positioning, sharper ideas and systems that scale across teams and channels.
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I’ve worked with companies like Ogilvy, BBDO, Adevinta, 21 Buttons, Veriff and Zignaly, leading brand, product and performance initiatives. Along the way, I’ve built 12+ brand ecosystems, improved audience recognition by over 60% and helped teams move faster and with more consistency.
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My work has driven measurable impact, including +125% CTR, –34% CAC and +135% team efficiency. I focus on turning creativity into a system that performs, scales and delivers real business results.
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What You Get
Creative Direction & Brand Strategy
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→ Brand positioning and differentiation
→ Creative platforms for campaigns
→ Business-driven concepts
→ Creative direction across channels
→ Tone of voice and messaging systems
Campaigns & Creative Concepts​
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→ 360 campaign ideation
→ Launch and repositioning concepts
→ Channel adaptation with consistency
→ Copy direction and messaging
Systems & Scaling​
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→ Scalable creative systems
→ Content and messaging frameworks
→ Team alignment across marketing and design
→ AI integration for faster workflows
Strategic Consulting​
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→ Brand and competitor analysis
→ Customer insights and messaging
→ Value proposition development
→ Go-to-market clarity
→ Strategy turned into execution
Creative Performance Optimization​
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→ Ad creative and landing page improvement
→ Conversion-focused copy review
→ Messaging and hook testing
→ Data-informed creative decisions
Team Advisory​
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→ Creative leadership support
→ Team mentoring
→ Agency evaluation
→ Applied creativity workshops
Proven impact
40–60% ↑
Creative efficiency
Your team produces more high-quality work in less time
+125% ↑
Campaign performance
Stronger ideas that drive clicks, engagement and conversion
30–50% ↓
Time to market
From idea to launch, faster and with less friction
–34% ↓
Customer acquisition cost
More effective creative that reduces CAC and improves ROI
Brands I’ve worked with
